“Sound has the power to change the way we feel, the way we think, and the way we see the world.”
– Rick Rubin
About Never Square Music
Located in the vibrant North district of Amsterdam, Never Square Music serves as a creative and strategic partner in the music and sound production landscape. Founded in 2022 by Steve Johnsen (ex-MassiveMusic, ex-Antfood) on the passion for creating timeless music and sound that moves and resonates, we are a music production studio dedicated to help artists, brands, and creators get heard.
Our mission is simple: to produce music and sound that not only leaves a lasting impact but also makes people’s heads bop. We specialize in bespoke music production, audio branding, sound design, audio-post production, songwriting and recording, offering a comprehensive suite of services designed to bring creative visions to life.
At Never Square Music, collaboration is at the core of everything we do. Our team and our network of composers, sound designers, and producers, works closely with each client, ensuring that every project not only meets but exceeds expectations. From crafting songs and soundtracks to developing strategic sonic solutions that captivate global audiences, our approach is hands-on, innovative, fun, and always tailored to fit the unique needs of those we partner with.
We get you heard.
MEET THE TEAM
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Steve Johnsen
FOUNDER, EXECUTIVE MUSIC PRODUCER
With a deep passion for music, guitars, and the mountains, Steve is a proud graduate of Abbey Road Institute. Boasting over 20 years of experience in the international music and sound industries, he has worked at renowned companies like MassiveMusic and Antfood, crafting music and sound for global brands and artists. Steve specializes in music production, supervision for brand media, record production, mixing engineering, guitar, and sonic wellbeing. With a songwriter's pen in his back pocket, Steve brings a wealth of creativity and expertise to every project.
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Sietze Rademaker
DIRECTOR OF NEW BUSINESS, AUDIO BRANDING STRATEGIST
With over 20 years in the music, advertising, and tech industries, Sietze is a seasoned expert in audio branding and business development. His career includes roles at Sixième Son, Spotify, and MassiveMusic, where he honed his expertise in music publishing, labels, streaming, and audio branding. Sietze specializes in integrating music with brand identities to create impactful experiences. His strategic vision and client-centered approach position him as a pivotal figure in evolving audio branding, ensuring that brands resonate deeply with their audiences.
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Julia Mandoki
CREATIVE DEVELOPMENT MANAGER, COMPOSER, ENGINEER
A versatile creative professional with experience in composing, songwriting, performing, and sound engineering. With a passion for music, sound and lucid dreaming she has worked on a range of projects including TV productions, commercials, and corporate audio branding. Julia's fluency in multiple languages brings a diverse cultural perspective to her work. She is also a graduate, and now a teacher, at Abbey Road Institute, highlighting her dedication to achieving the highest standards in the music industry.
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Samuel Alencar Rodrigues
MUSIC CREATIVE & PRODUCER
Samuel is a versatile expert in the world of music and sound. Starting as a musician and producer, he earned a Musicology degree from the University of Utrecht, specializing in Music & Media and Sonic Branding. His experience spans music, tech, gaming, and broadcast. From the stage to the boardroom, and from sonic theory to brand impact, Samuel’s holistic approach brings depth and dynamic energy to every project he undertakes.
